Book

The twenty-first-century media industry : economic and managerial implications in the age of new media

Hendricks, John Allen

Overview

\"\"The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age.\"---John V. Pavlik, Rutgers University\" \"The Twenty-First-Century Media Industry provides an intriguing examination into the role that new media technologies are having on the traditional media industry from a media management perspective. Consumers' behaviors and expectations are being shaped by new media technologies. They now expect information on demand and on the go as well as at their fingertips via the Internet. In order to stay relevant and competitive, traditional media managers and practitioners are developing new business models and new business philosophies. The volume contributors explore the business strategies being implemented by some media industries, such as newspapers, mobile phones, cinema, broadcasting, and the recording industry, which are struggling not only to remain competitive and profitable but simply to survive. The Twenty-First-Century Media Industry will be a valuable resource for those scholars interested in the emerging role of new media technologies and the new media industry as it evolves in the twenty-first century\"--BOOK JACKET.

• Publisher: Lexington Books
• Subject: Mass media Technological innovations. / Digital media Economic aspects. / Digital media Social aspects.
• ISBN: 9780739140031, 0739140035

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
P96.T42 T89 2010	1	BOOK	AUTOSTORE