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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
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Book
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Available to read in the library!
Overview
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Publisher
Polity
Subject
ISBN
9780745639826, 0745639828, 9780745639833, 0745639836
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| P94.6.D38 2013 | 1 | BOOK | AUTOSTORE |
