Book

Brand and talent

Keohane, Kevin

Overview

\"In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a \"joined up\" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others\"-- Provided by publisher.

• Publisher: Kogan Page
• Subject: Branding (Marketing) / Personnel management. / Organizational effectiveness. / Branding (Marketing) Case studies. / Personnel management Case studies. / Organizational effectiveness Case studies. / BUSINESS & ECONOMICS / Human Resources & Personnel Management. / BUSINESS & ECONOMICS / Business Communication / General. / BUSINESS & ECONOMICS / Marketing / General.
• ISBN: 9780749469252, 0749469250

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.1255.K463 2014	1	BOOK	AUTOSTORE