Book

Multi-channel marketing ecosystems : creating connected customer experiences

Stahlberg, Markus, Maila, Ville

نظرة عامة

\" Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company\"-- Provided by publisher.

• الناشر: Kogan Page
• موضوع: Multilevel marketing Management. / Internet marketing. / Customer relations. / BUSINESS & ECONOMICS / Advertising & Promotion. / BUSINESS & ECONOMICS / Marketing / Multilevel. / BUSINESS & ECONOMICS / Marketing / General. / BUSINESS & ECONOMICS / Consumer Behavior. / BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
• ISBN: 9780749469627, 0749469625

نسخة متاحة:

1 العنصر متاح

1 إجمالي العنصر في جميع المواقع

المقتنيات:

اتصل بالرقم	نسخ	مواد	موقع
HF5415.126.M843 2014	1	BOOK	AUTOSTORE