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Fashion film : art and advertising in the digital age
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Book
Fashion film : art and advertising in the digital age
2018
Available to read in the library!
Overview
\"The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. This book is a detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication, and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising, and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows\"-- Provided by publisher.
Publisher
Bloomsbury Visual Arts
Subject
ISBN
9780857856661, 0857856669, 9780857857002, 0857857002
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| PN1995.9.C56 R44 2018 | 1 | BOOK | AUTOSTORE |
