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The forever fandom of Harry Potter : balancing fan agency and corporate control
by
Martens, Marianne, author
in
Rowling, J. K.
/ Rowling, J. K. Criticism and interpretation.
/ Fans (Persons)
/ Popular literature Publishing.
/ Literature publishing.
/ Authors and readers.
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Do you wish to request the book?
The forever fandom of Harry Potter : balancing fan agency and corporate control
by
Martens, Marianne, author
in
Rowling, J. K.
/ Rowling, J. K. Criticism and interpretation.
/ Fans (Persons)
/ Popular literature Publishing.
/ Literature publishing.
/ Authors and readers.
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The forever fandom of Harry Potter : balancing fan agency and corporate control
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The forever fandom of Harry Potter : balancing fan agency and corporate control
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Overview
Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
Publisher
Cambridge University Press
Subject
ISBN
9781108469883, 1108469884
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| PR6068.O93 Z7638 2019 | 1 | BOOK | AUTOSTORE |
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