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Social media and strategic communications
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Book
Social media and strategic communications
Available to read in the library!
Overview
\"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public\"-- Provided by publisher.
Publisher
Palgrave Macmillan
Subject
ISBN
9781137287045, 1137287047
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.1265 S636 2013 | 1 | BOOK | AUTOSTORE |
