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Sustainable luxury brands : evidence from research and implications for managers
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Book
Sustainable luxury brands : evidence from research and implications for managers
Available to read in the library!
Overview
This volume counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Publisher
Palgrave Macmillan
Subject
ISBN
9781137601582
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD60.A43 2017 | 1 | BOOK | AUTOSTORE |
