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Contemporary sport marketing : global perspectives
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Book
Contemporary sport marketing : global perspectives
2018
Available to read in the library!
Overview
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This volume brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national and community marketing issues in sport today.
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| GV716.C668 2018 | 1 | BOOK | AUTOSTORE |
