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Navigating gendered terrain : stereotypes and strategy in political campaigns
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Book
Navigating gendered terrain : stereotypes and strategy in political campaigns
Available to read in the library!
Overview
\"From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy\"-- Provided by publisher.
Publisher
Temple University Press
Subject
Campaign management Social aspects United States.
/ Political campaigns Social aspects United States.
/ Political candidates United States.
/ Women political candidates United States.
/ Communication in politics United States.
/ Sex role Political aspects United States.
/ Feminist theory Political aspects.
ISBN
9781439911488, 1439911487, 9781439911495, 1439911495
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| JK2281.D57 2015 | 1 | BOOK | AUTOSTORE |
