BOOK

The semiotics of Che Guevara : affective gateways

Cambre, Maria-Carolina

2014

Overview

\"Alberto Korda's famous photograph of Che Guevara titled the 'Guerrillero Heroico' has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures\"-- Provided by publisher.

• Publisher: Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc
• Subject: Guevara, Che, 1928-1967 Portraits. / Korda, Alberto, 1928-2001. / Guevara, Che, 1928-1967 Influence. / Guerrillas Latin America Portraits. / Portraits Political aspects. / Portraits Social aspects. / Photographs Political aspects. / Photographs Social aspects. / Visual communication. / Semiotics. / LANGUAGE ARTS & DISCIPLINES - Linguistics - Semantics. / RELIGION - General.
• ISBN: 9781472505231, 1472505239

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
F2849.22.G85 C28114 2014	1	BOOK	AUTOSTORE