Asset Details
Do you wish to reserve the book?
Exploring media research : theories, practice, and purpose
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Exploring media research : theories, practice, and purpose
Do you wish to request the book?
Exploring media research : theories, practice, and purpose
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Book
Exploring media research : theories, practice, and purpose
2017
Available to read in the library!
Overview
Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment; evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: explains how principles of motivation, causation, generalizability, and ethics apply to media research; outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication; identifies key areas of research, from media industries, content and events to regulation, policy and audiences; demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data' and brings theory to life throughout with a range contemporary case studies. This is a thoughtful, pragmatic approach to both gathering and analyzing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century.
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| P91.3.R833 2017 | 1 | BOOK | AUTOSTORE |
