Book

Cultural intermediaries : audience participation in media organisations

Hutchinson, Jonathon, author

Overview

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

• Publisher: Palgrave Macmillan
• Subject: Australian Broadcasting Corporation. / Mass media and culture. / Mass media Audiences. / Mass media Social aspects. / Communication Social aspects. / Digital media Social aspects.
• ISBN: 3319662864, 9783319662862

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HM621.H875 2017	1	BOOK	AUTOSTORE