Book

Public relations capitalism : promotional culture, publics and commercial democracy

Cronin, Anne M., 1967- author

2018

Overview

This text argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society.

• Publisher: Palgrave Macmillan
• Subject: Public relations. / Mass media and business. / Capitalism and mass media. / Corporations Public relations. / Charities Public relations.
• ISBN: 9783319726366

Item info:

1 item available

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Holdings :

Call Number	Copies	Material	Location
HD59.C76 2018	1	BOOK	AUTOSTORE