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Brains versus capital : entrepreneurship for everyone lean, smart, simple
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Brains versus capital : entrepreneurship for everyone lean, smart, simple
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Overview
\"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own \"idea-masterpiece\" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to \"The Tea Campaign\" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies\"-- Provided by publisher.
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD62.5.F363 2019 | 1 | BOOK | AUTOSTORE |
