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Management and marketing of wine tourism business : theory, practice, and cases
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Management and marketing of wine tourism business : theory, practice, and cases
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Book
Management and marketing of wine tourism business : theory, practice, and cases
2019
Available to read in the library!
Overview
Linking research in wine marketing/management and wine tourism, this book offers international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as social media, customer empowerment and engagement, co-creation, social/responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section.
Publisher
Palgrave Macmillan
ISBN
9783319754611
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| TP548.5.T68 M3 2019 | 1 | BOOK | AUTOSTORE |
