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The innovator's hypothesis : how cheap experiments are worth more than good ideas
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Book
The innovator's hypothesis : how cheap experiments are worth more than good ideas
2016
Available to read in the library!
Overview
Addressing the innovation priorities of companies that live in the real world of limits, Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively - and competitively - crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, he shows, make people more effective innovators - and more effective innovators mean more effective innovations.
Publisher
The MIT Press
ISBN
9780262528962
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD45.S367 2016 | 1 | BOOK | AUTOSTORE |
