Book

Smart Giving Is Good Business : How Corporate Philanthropy Can Benefit Your Company and Society

Weeden, Curt, 1942-

Overview

\"Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life\"-- Provided by publisher.

• Publisher: Jossey-Bass
• Subject: Corporations Charitable contributions United States. / Investments Social aspects United States. / Social responsibility of business United States.
• ISBN: 9780470873632, 0470873639

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HG4028.C6 W44 2011	1	BOOK	AUTOSTORE