Book

Graphic design discourse : evolving theories, ideologies, and processes of visual communication

Kim, Henry Hongmin, editor

Overview

\"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century\"-- Provided by publisher.

• Publisher: Princeton Architectural Press
• Subject: Visual communication Methodology. / Graphic arts Methodology. / DESIGN General. / DESIGN Graphic Arts General. / DESIGN Essays.
• ISBN: 9781616895587, 1616895586, 9781616896393, 1616896396

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
P93.5.G725 2018	1	BOOK	AUTOSTORE