Book

Minimalist packaging : enhancing creative concepts

Huang, Chris, author

Overview

\"Minimalism is not all about simplicity. However, simplicity is at the heart of minimalism. Ludwig Mies van der Rohe's well-known aphorism 'Less is more' clearly illuminated the essential theory of simplicity, of minimalism, and in the last fifty years of the minimalism movement, the definition of simplicity has shifted to a different time and space, and it now widely influences all design-related industries, including packaging. Starting with an overview of the concept of minimalism, this book goes on to showcase almost 70 interesting packaging design styles from around the world: from handmade decorative gifts to skincare products to stationery for women (yes, you read that correctly!). Each unique case study includes an in-depth analysis of its key design principles, including use of color and negative space; brand management; sustainability themes materials and strategies; what works and doesn't work; and other fundamental concepts to bear in mind for the product and consumer or target market. Lavishly illustrated throughout, this book is at the vanguard of design trends for a sophisticated clientele.\"--Publisher's website.

• Publisher: Images Publishing
• Subject: Packaging Design. / Commercial art. / Graphic design (Typography) / Marketing. / Branding (Marketing)
• ISBN: 1864708182, 9781864708189

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
NC1002.P33 H83 2019	1	BOOK	AUTOSTORE