Book

Ametora : how Japan saved American style

Marx, W. David, author

Overview

\"From a rising fashion historian, the story of how Japan imitated, assimilated, perfected, and ultimately saved traditional American fashion Look closely at any typically \"American\" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American lookknown as ametora, or \"American traditional\"and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process\"--Publisher's website.

• Publisher: Basic Books, a member of the Perseus Books Group
• Subject: Clothing and dress United States Foreign influences. / Clothing and dress Japan History. / Fashion Asian influences History 20th century. / Costume design Asian influences History 20th century. / Men's clothing Japan. / Fashion Japan. / Fashion United States. / Clothing and dress Cross-cultural studies. / Subculture Japan.
• ISBN: 9780465059737, 0465059732

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
GT1560.M37 2015	1	BOOK	AUTOSTORE