Book

The politics of common sense : how social movements use public discourse to change politics and win acceptance

Woodly, Deva R

Overview

\"The way that movements communicate with the general public matters for their chances of lasting success. Devo Woodly argue that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue\"-- Provided by publisher.

• Publisher: Oxford University Press
• Subject: Communication in politics United States. / Communication in social action United States. / Social movements Political asepcts United States. / Living wage movement Political aspects United States. / Same-sex marriage Political aspects United States. / Politics, Practical United States. / POLITICAL SCIENCE / History & Theory.
• ISBN: 9780190203986, 0190203986, 9780190203993, 0190203994

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
JA85.2.U6 W65 2015	1	BOOK	AUTOSTORE