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The strategic planning guide for event professionals : how strategic events will: ignite your career, transform your company & elevate the entire meeting industry
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The strategic planning guide for event professionals : how strategic events will: ignite your career, transform your company & elevate the entire meeting industry
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Book
The strategic planning guide for event professionals : how strategic events will: ignite your career, transform your company & elevate the entire meeting industry
Available to read in the library!
Overview
\"Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the \"Discovery Process\" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.This book is a must read for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization.\"-- Back cover.
Publisher
Christy Lamagna and Red Cardinal Publishers
Subject
ISBN
9781732563810, 9781732563827, 1732563829, 1732563810
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| GT3405.L36 2018 | 1 | BOOK | AUTOSTORE |
