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Guide to intellectual property : what it is, how to protect it, how to exploit it
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Guide to intellectual property : what it is, how to protect it, how to exploit it
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BOOK
Guide to intellectual property : what it is, how to protect it, how to exploit it
2015
Available to read in the library!
Overview
\"Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature if IP issues, pose the right questions to their advisers and maximise the value from this crucial tangible asset\"--Back cover.
Publisher
BBS/PublicAffairs, a member of the Perseus Books Group
ISBN
9781610394611, 1610394615
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| K1401.J647 2015 | 1 | BOOK | AUTOSTORE |
