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Health and medical public relations
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Book
Health and medical public relations
Available to read in the library!
Overview
\"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application\"--Provided by publisher.
Publisher
Routledge
Subject
ISBN
9780415613309, 0415613302, 9780415613316, 0415613310, 9780203143698, 0203143698
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| RA965.5.R533 2013 | 1 | BOOK | AUTOSTORE |
