Book

Sport, media and mega-events

Wenner, Lawrence A., editor, Billings, Andrew C., editor

Overview

\"Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence. Focusing on the central concept of 'mediatization' - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.\" -- Provided by the publisher.

• Publisher: Routledge
• Subject: Mass media and sports. / Mass media and sports Social aspects. / Sports Anthropological aspects. / Hosting of sports events Social aspects.
• ISBN: 9781138930384, 9781138930391

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
GV742.S6625 2017	1	BOOK	AUTOSTORE