Book

Dressing for austerity : aspiration, leisure and fashion in post-war Britain

Biddle-Perry, Geraldine, author

Overview

A new look for austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'austerity Britain' in the late 1940s is colored in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.--Adapted from dust jacket.

• Publisher: I.B. Tauris & Co. Ltd
• Subject: Fashion Great Britain History 20th century. / Clothing and dress Great Britain History 20th century. / Great Britain Social conditions 1945-
• ISBN: 9781780766287, 1780766289

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
GT738.B53 2017	1	BOOK	AUTOSTORE