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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture
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Book
Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture
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Overview
\"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing\"-- Provided by publisher.
Publisher
Palgrave Macmillan
Subject
ISBN
9780230537996, 0230537995
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.32.E76 2010 | 1 | BOOK | AUTOSTORE |
