Book

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture

Schwarzkopf, Stefan, 1976-, Gries, Rainer, 1958-

نظرة عامة

\"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing\"-- Provided by publisher.

• الناشر: Palgrave Macmillan
• موضوع: Dichter, Ernest, 1907-1991. / Dichter, Ernest, 1907-1991 Influence. / Consumer behavior Psychological aspects. / Consumption (Economics) Psychological aspects. / Motivation research (Marketing)
• ISBN: 9780230537996, 0230537995

نسخة متاحة:

1 العنصر متاح

1 إجمالي العنصر في جميع المواقع

المقتنيات:

اتصل بالرقم	نسخ	مواد	موقع
HF5415.32.E76 2010	1	BOOK	AUTOSTORE