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Global sport marketing : contemporary issues and practice
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Book
Global sport marketing : contemporary issues and practice
Available to read in the library!
Overview
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
Publisher
Routledge, Taylor & Francis Group
Subject
ISBN
9781138795822, 1138795828
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| GV716.G56 2014 | 1 | BOOK | AUTOSTORE |
