Book

Franchise : the Golden Arches in black America

Chatelain, Marcia, 1979- author

Overview

\"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither\"-- Provided by publisher.

• Publisher: Liveright Publishing Corporation
• Subject: McDonald's Corporation. / Fast food restaurants United States. / Franchises (Retail trade) United States. / Business enterprises Purchasing United States. / African Americans Civil rights. / Race discrimination United States. / African Americans Economic conditions.
• ISBN: 9781631493942

Item info:

1 item available

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Holdings :

Call Number	Copies	Material	Location
TX945.3.C46 2020	1	BOOK	AUTOSTORE