Book

The business of healthcare innovation

Burns, Lawton R

Overview

\"The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy\"--Provided by publisher.

• Publisher: Cambridge University Press
• Subject: Medical care Technological innovations. / Medical technology Economic aspects. / Business forecasting. / Economic forecasting. / Health Care Sector. / Diffusion of Innovation. / Technology, Pharmaceutical economics. / Biotechnology economics. / Equipment and Supplies economics.
• ISBN: 9781107024977, 1107024978, 9781107607774, 1107607779

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
R855.3.B87 2012	1	BOOK	AUTOSTORE