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Understanding communication research methods : a theoretical and practical approach
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Croucher, Stephen Michael, 1978- author
, Cronn-Mills, Daniel, author
in
Communication Research Methodology.
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Understanding communication research methods : a theoretical and practical approach
by
Croucher, Stephen Michael, 1978- author
, Cronn-Mills, Daniel, author
in
Communication Research Methodology.
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Understanding communication research methods : a theoretical and practical approach
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Understanding communication research methods : a theoretical and practical approach
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Overview
\"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action\"-- Provided by publisher.
Publisher
Routledge, Taylor & Francis Group
ISBN
9781138052659, 9781138052680
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| P91.3.C73 2019 | 1 | BOOK | AUTOSTORE |
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