Book

Hospitality business development

Hassanien, Ahmed, author, Dale, Crispin, author

Overview

\"Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry\"-- Provided by publisher.

• Publisher: Routledge, Taylor & Francis Group
• Subject: Hospitality industry Management. / Hospitality industry Planning. / Strategic planning.
• ISBN: 9781138491175, 9781138491182

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
TX911.3.M27 H378 2020	1	BOOK	AUTOSTORE