Asset Details

MbrlCatalogueTitleDetail

Do you wish to reserve the book?

Design for how people think : using brain science to build better products

by Whalen, John, author

in Product design. / Creative thinking. / User-centered system design. / Customer relations. / User interfaces (Computer systems) / Human-computer interaction. / Web sites Design.

Yes Please

Hey, we have placed the reservation for you!

By the way, why not check out events that you can attend while you pick your title.

Oops! Something went wrong.

Looks like we were not able to place the reservation. Kindly try again later.

Book

Design for how people think : using brain science to build better products

Whalen, John, author

Overview

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct \"contextual interviews\" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

Share this book

Add to My Shelf

Publisher

O'Reilly Media, Inc.

Subject

Product design.

/ Creative thinking.

/ User-centered system design.

/ Customer relations.

/ User interfaces (Computer systems)

/ Human-computer interaction.

/ Web sites Design.