Book

Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience

Chodor, Ben, author, Cyranski, Gabriella, author

2021

Overview

Creating virtual events is not as simple as moving the same content online - learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time- sensitive issues. This book explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively and much more.

• Publisher: Wiley
• Subject: Special events Management. / Special events Planning. / Special events Marketing. / Customs and Folklore.
• ISBN: 9781119747178

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
GT3405.C46 2021	1	BOOK	GENERAL