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Book
Young Originals : Emily Wilkens and the teen sophisticate
Available to read in the library!
Overview
\"In the early 1940s, American designer Emily Wilkens went beyond her previous experience in children's wear to create costumes for two teenage characters in a Broadway play. Recognizing the growing importance of the teenager in American culture, she soon launched Emily Wilkens Young Originals, the first designer label specializing in upscale, fashionable clothing for teenage girls. Within the space of a few years, Wilkens skyrocketed from obscurity to national recognition, yet even today many fashion insiders would not recognize her name. Fashion historian Rebecca Jumper Matheson explores intertwining stories of female agency through the history of Wilkens and her teenage clientele. Wilkens retained both artistic and business control over her label in an era when most American ready-to-wear designers were anonymous employees of manufacturers. Wilkens parleyed her relative youth into a big-sister image which, like her dresses themselves, allowed her to mediate between the concerns of her teenage clients and their parents. Contrary to popular wisdom, Wilkens's designs declared that even a teenager could be fashionable. In doing so, Wilkens laid the foundation for the seismic shift that would occur later in the twentieth century, when youth became the fashionable ideal. Young Originals traces Wilkens's career from fashion illustrator in the 1930s to spa and beauty expert in the 1980s, emphasizing her consistent ideal of healthy, youthful beauty\"-- Provided by publisher.
Publisher
Texas Tech University Press
Subject
/ Women fashion designers United States Biography.
/ Fashion designers United States Biography.
/ Fashion illustrators United States Biography.
/ Teenage girls Clothing United States History 20th century.
/ Fashion merchandising United States History 20th century.
/ Fashion United States History 20th century.
/ Beauty, Personal Social aspects United States History 20th century.
ISBN
9780896729247, 0896729249
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| TT505.W54 M38 2015 | 1 | BOOK | ARTS |
