Book

Make elephants fly : the process of radical innovation

Hoffman, Steven S., author

2017

Overview

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Make Elephants Fly will show you how startups come up with breakthrough products and services, how to structure innovation teams, the best ways to identify and vet new ideas, what it takes to foster a culture of innovation, how to establish a process of innovation throughout your organization.

• Publisher: Center Street
• Subject: Entrepreneurship. / Creative ability in business. / Corporate culture. / New business enterprises. / Technological innovations.
• ISBN: 1478992948, 9781478992943

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HB615.H625 2017	1	BOOK	BUSINESS