Book

The creative curve : how to develop the right idea, at the right time

Gannett, Allen, author

Overview

\"We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen Gannett shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls \"the creative curve\" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement\"-- Provided by publisher.

• Publisher: Currency
• Subject: Creative ability in business. / Success in business. / PSYCHOLOGY / Creative Ability. / BUSINESS & ECONOMICS / Development / Business Development.
• ISBN: 9781524761714

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD53.G365 2018	1	BOOK	BUSINESS