Book

Buying happiness : the emergence of consumer consciousness in English Canada

Liverant, Bettina, author

Overview

\"The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of \"the consumer\" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.\"-- Provided by publisher.

• Publisher: UBC Press
• Subject: 1900-1999 / Consumption (Economics) Canada History 20th century. / Consumers Canada History 20th century. / BUSINESS & ECONOMICS / Economic History. / Consumers. / Consumption (Economics) / Canada Economic conditions 20th century. / Canada.
• ISBN: 9780774835138, 0774835133

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HC120.C6 L58 2018	1	BOOK	BUSINESS