Book

Consumer psychology : a life span developmental approach

Young, Brian M., author

Overview

This book approaches consumer psychology from a unique perspective, covering the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas that are special, different or remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals, with the cycle continuing through to disposal or ownership and possession. The author discusses how stages in the natural lifespan influences relationships with the things we own, how preferences are developed from childhood and how motivations for purchases change from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understandings of advertising and marketing, and teen and youth identities and consumption tastes. Moving through Erikson's life stages, chapters explore adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This interdisciplinary work will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer--back cover.

• Publisher: Palgrave Macmillan
• Subject: Consumers Psychology. / Consumer behavior Psychological aspects.
• ISBN: 331990910X, 9783319909103

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.32.Y68 2018	1	BOOK	BUSINESS