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Competing against luck : the story of innovation and customer choice
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Competing against luck : the story of innovation and customer choice
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Competing against luck : the story of innovation and customer choice
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Book
Competing against luck : the story of innovation and customer choice
Available to read in the library!
Overview
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually \"hired\" by their customers to perform specific jobs.
Publisher
HarperBusiness, an imprint of HarperCollins Publishers
Subject
ISBN
9780062435613, 0062435612
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD53.C487 2016 | 1 | BOOK | BUSINESS |
