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The marketing pathfinder : key concepts and cases for marketing strategy and decision making
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Book
The marketing pathfinder : key concepts and cases for marketing strategy and decision making
Available to read in the library!
Overview
\"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make\"-- Provided by publisher.
Publisher
Wiley
ISBN
9781119961765
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.13.S875 2014 | 1 | BOOK | BUSINESS |
