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Business gamification for dummies
by
Duggan, Kris
, Shoup, Kate, 1972-
in
Internet marketing Social aspects.
/ Consumer behavior Social aspects.
/ Computer games Social aspects.
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Do you wish to request the book?
Business gamification for dummies
by
Duggan, Kris
, Shoup, Kate, 1972-
in
Internet marketing Social aspects.
/ Consumer behavior Social aspects.
/ Computer games Social aspects.
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Book
Business gamification for dummies
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Overview
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Publisher
John Wiley & Sons
Subject
ISBN
9781118466933, 1118466934
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.1265.D83 2013 | 1 | BOOK | BUSINESS |
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