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Beyond competitive advantage : how to solve the puzzle of sustaining growth while creating value
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Book
Beyond competitive advantage : how to solve the puzzle of sustaining growth while creating value
Available to read in the library!
Overview
\"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth.Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth\"-- Provided by publisher.
Publisher
Harvard Business Review Press
Subject
ISBN
9781633690004, 1633690008
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD30.28.Z43 2016 | 1 | BOOK | BUSINESS |
