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التسويق المصرفي
Book

التسويق المصرفي

2013
Overview
التسويق المصرفي نشاط متجدد ومتطور ويحوي مجموعة من الأنشطة المخططة والمتخصصة والهادفة تمكن المصرف من إيصال الخدمات التي ينتجها إلى الجمهور المصرفي بالشكل الذي يشبع الحاجات ويلبي الرغبات ويشكل الرضا لديهم، ويحقق المستوى المطلوب أو المستهدف من الربحية لإدارة المصرف ويعد تسويق الخدمات المصرفية من المواضيع الحديثة والمهمة، وهو أكثر صعوبة من تسويق السلع بسبب خصائص الخدمة ويلاحظ أن المصارف اتجهت مع بداية السبعينيات إلى الاهتمام بالتسويق المصرفي، كونه غدا من الوظائف الرئيسية لها في الآونة الأخيرة، مما حدا بها وبالكتاب إلى الاهتمام بتسويق الخدمة المصرفية بشكل أكبر.
Publisher
دار الحامد للنشر والتوزيع
ISBN
9789957327279
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HG 1616 .M3 A33 2013 1 BOOK BUSINESS
1 BOOK AUTOSTORE