Book

Rocket : eight lessons to secure infinite growth

Silverstein, Michael J., author, Bolden, Dylan, author, Jacobsen, Rune, author, Sajdeh, Rohan, author, Boston Consulting Group, author

Overview

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a \"how-to\" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviours in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do.

• Publisher: McGraw-Hill Education
• Subject: Success in business. / Strategic planning. / Business planning. / Customer relations. / Small business Growth.
• ISBN: 9781259585425, 1259585425

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD31.2.S55 2016	1	BOOK	BUSINESS