Book

Business trends in the digital era : evolution of theories and applications

Zhu, Xiaoming, author, Song, Bingying, author, Ni, Yingzi, author, Ren, Yifan, author, Li, Rui, author

Overview

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S & T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

• Publisher: Springer ; Shanghai Jiao Tong University Press
• Subject: Business enterprises Computer networks. / Organizational change. / Organizational effectiveness. / Business networks.
• ISBN: 9789811010781, 9811010781

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
QA76.585.B875 2016	1	BOOK	BUSINESS