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Industrial design, competition and globalization
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Book
Industrial design, competition and globalization
Available to read in the library!
Overview
\"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy\"--Provided by publisher.
Publisher
Palgrave Macmillan
ISBN
9780230203495, 0230203493
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| TS171.I448 2010 | 1 | BOOK | BUSINESS |
