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Unveiling fashion : business, culture, and identity in the most glamorous industry
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Book
Unveiling fashion : business, culture, and identity in the most glamorous industry
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Overview
\"For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in all its diversity and richness, to 'unveil' its mysterious mechanisms. Drawing on six core principles from the industry, Frâedâeric Godart guides the reader through the economic, cultural and social arena of the world's most glamorous industry. First, in the everyday-life game of identity-building, where fashion is deployed, between the individual and society. Secondly, the convergence of trends reveals how social influence is played out; likewise, fashion as an art, and how this is characterized by a creative and aesthetic autonomy. Finally, to all these dimensions, contemporary fashion adds the figure of the 'creative genius,' and gives a prominent importance to brands\" - Publisher website.
Publisher
Palgrave Macmillan
Subject
ISBN
9780230358355, 0230358357
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| GT525.G64 2012 | 1 | BOOK | BUSINESS |
