Book

Hallyu 2.0 : the Korean wave in the age of social media

Lee, Sangjoon, editor, Nornes, Markus, editor

Overview

\"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon\"-- Provided by publisher.

• Publisher: University of Michigan Press
• Subject: Social media Korea (South) / Popular culture Korea (South) / SOCIAL SCIENCE / Human Geography. / SOCIAL SCIENCE / Media Studies. / SOCIAL SCIENCE / Popular Culture.
• ISBN: 9780472072521, 0472072528, 9780472052523, 0472052527

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HM742.H35 2015	1	BOOK	GENERAL